Our Strategy - A Landscape of Development

In our strategy towards 2020, growth, productivity, and ingenuity were the key drivers intended to position Aarhus Vand as a frontrunner in the water sector and to establish a solid strategic foundation for the company’s long-term development.

In the strategy towards 2025, one of the most significant shifts was a strengthened external focus on partnerships at the local, national, and global levels. The strategy placed particular emphasis on being relevant to the world around Aarhus Vand. During this period, we also articulated the company’s purpose: to create health through clean water for people and the planet. This marked the integration of our purpose, vision, and values into a coherent and holistic framework.

We have successfully implemented what we referred to as excellent core services as part of the 2025 strategy. In our new strategy towards 2030, we raise this ambition further to ensure continued high quality, efficiency, and security of supply in a context of rapid change, increasing demands, and external threats. Moreover, the new strategy reflects a strong commitment to creating more space for nature and to protecting and strengthening the water cycle and human health.

We call this strategy The Development Landscape, reflecting our shared responsibility to navigate in a world that is both familiar and constantly changing. It underscores our commitment to continuous development in step with the changes around us, to maintaining focus on what creates the greatest value, and to jointly delivering the best solutions for the benefit of our customers, the city of Aarhus and its surrounding areas, and nature itself.

Purpose

We create health through clean water – for people and the planet.

Vision

We aim to make the water cycle in Aarhus more resilient through the establishment of regenerative solutions that benefit people, nature, and the business – now and for generations to come.

Commitments

• We make it simple to be a customer and to use water responsibly.

• We strengthen a healthy water cycle, inspired by nature.

• We develop the water solutions of the future through the successful establishment of ReWater and other flagship projects.

• We scale national solutions internationally and bring new knowledge back home.

• We invest in strengthening our colleagues’ communities, personal development, and engagement.

Development Areas

Within our Development Landscape towards 2030, we have identified a number of strategic development areas. These areas are designed to increase our room for manoeuvre in a rapidly changing world, enable us to focus on what creates the greatest value, and strengthen employee engagement.
The objectives for the development areas in 2026 and 2030 are as follows:

Development area: Contingency Planning

Strengthening the ability to withstand and recover quickly from crises

• 2026:
  A fully developed crisis preparedness plan for power, telecommunications, and cyber outages, aligned with key stakeholders.

• 2030:
  Operating a robust organisation with completed investments. Aarhus Vand meets its service-level targets for crisis preparedness.
  

Development Area: A Healthy Water Cycle and Nature

Developing regenerative and resilient solutions inspired by nature and through investments in the water cycle

• 2026:
  An implementation plan for the establishment of water and nature parks towards 2035.

• 2030:
  Established water and nature parks, climate adaptation solutions, and a fourth treatment stage at the Egå Wastewater Treatment Plant contribute to improved water quality in groundwater, streams, lakes, and the bay.
  

Development Area: ReWater and Pier 3

Setting a strong development agenda for Aarhus Vand and the water sector

• 2026:
  ReWater: Plan for energy and resource utilisation at start-up in 2036.
  Pier 3: Contributing to the development of a water strategy.

• 2030:
  ReWater: An Environmental Impact Assessment (EIA) approved by the City Council, a financing model in place, and solutions for defined innovation challenges.
  The water strategy at Pier 3 is being implemented and further developed.
  

Development Area: Artificial Intelligence

Developing high-quality AI solutions that enhance security, increase productivity, and drive innovation

• 2026:
  Test and learning environment: Establishment of a secure environment where colleagues can experiment with AI.
  Development of a scalable data infrastructure.

• 2030:
  AI is embedded in our culture as a responsible tool that supports employee curiosity, operations, and innovation, based on a shared governance framework.
  
  

Development Area: An Attractive Workplace

Strengthening working communities that contribute to meaningful work and development

• 2026:
  Conducting an employee survey and developing an action plan aimed at strengthening working communities and initiating implementation.

• 2030:
  A purpose-driven culture that fosters engagement, innovation, and strong communities.