Published: 02. Mar 2026

Grumpy board - honest feedback from a water utility

Lotte Mørk

We provide our advice as a utility to companies that are in the process of developing a solution for the water industry.

Grumpy Board is Aarhus Vand's offer to small and medium-sized businesses in need for maturing their solution to one of the world's most critical and regulated industries. With Grumpy Board, you get access to experienced professionals from a utility giving you what the market rarely does: clear, honest, and useful feedback.

Pitch your proposition to water professionals

  • Test your value proposition before going to market
  • Understand why a supplier says no – and what could change that
  • Sharpen your pitch, your price, and your positioning
  • Find the values that matter most to decision-makers

Grumpy board gives constructive feedback

You present your product, your service, or your solution as if it were a real sales pitch – though this time without the expectation of a sale. Grumpy Board challenges you – critically, but constructively – on everything from risk and regulation to operations and finance. Aarhus Vand's business developers facilitate the dialogue and translate between commercial logic and the utility's reality.

You will gain:

  • Concrete feedback and recommendations
  • Advice on how to adjust your value proposition
  • Clarity on the next steps towards pilot, test, or sale

Grumpy board is a paid program

When you pay for feedback, you can also expect quality, honesty and relevance.

Karsten Lumbye Jensen.Web

Contact us if you are interested:

Chief Innovation Officer